Vacation Property Design · Soul Spaces
Holiday Homes
Designed to Be Booked.
Holistic interior design for Airbnb, holiday apartments, vacation houses and island properties.
Natural, high-quality, location-specific — with a focus on guest comfort, bookability and professional photography.
Who this is for:
For owners, investors and hosts who want more from their property.
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Holiday Apartment Owners
New or existing apartments that should feel more premium, more considered and more welcoming to the right guests.
This is for people who want to do more than simply furnish a space — who want a property that convinces online, feels right in person and makes every guest stay genuinely memorable.
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Airbnb Hosts
Properties that need to stand out in photos, build trust instantly and attract a clear, loyal target audience.
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Vacation House & Villa Owners
Houses in Germany or abroad where atmosphere, function, materiality and visual impact are designed as one.
Good design is part of your marketing.
Higher guest comfort
Spaces that feel well thought-out lead to better reviews, repeat bookings and word-of-mouth recommendations.
Why design matters
Premium overall impression
The kind of quality that justifies higher nightly rates and positions your property above the competition.
Fewer costly mistakes
A concept and plan before you buy means no wrong furniture, no wasted budget, no regrets.
Stronger listing photos
Images that stop the scroll and make guests click — before they've even read the description.
Guests don’t just book beds, square meters, or location. They book a feeling. A vacation property must already spark the desire to arrive there while it’s still online. A well-thought-out interior concept can help present your accommodation as higher quality, better attract the desired target group, and clearly stand out from interchangeable offerings.
Interior design, styling, and professional property photography from a single source: that’s how a vacation property is created that works well in person and has stronger impact online.
Clearer audience targeting
A considered design language that speaks directly to your ideal guest and filters out mismatches.
One cohesive presentation
Design, styling and photography from one hand — consistent across Airbnb, Booking.com, VRBO and your own website.
Germany, Scandinavia, Islands & Mediterranean.
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Germany & Scandinavia
Light, calm, natural, cosy. For apartments and houses on the North Sea, Baltic Sea, lakes, forests and rural regions.
Hygge-inspired warmth, natural wood.
Greek Islands
Airy, bright and Mediterranean. With linen, stone, warm whites, natural materials and a relaxed, unhurried atmosphere.
Cycladic simplicity, bleached , blue & white tones, sea light, Yposkafa, Organic Minimalism
A Baltic Sea apartment needs a completely different atmosphere to a house on a Greek island. A flat in Portugal demands different materiality to a mountain retreat. I don't create interchangeable standard concepts — I design for the place, the light, the architecture, the guest and the rental market.
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Portugal
Warm, earthy and artisanal. With wood, ceramics, natural stone, cactus tones, terracotta and soft textiles.
Handmade elements, local craft, organic textures, Vullcanic design (Azoren).
Mallorca & Island Properties
Natural, refined, high-quality. With a focus on outdoor living, light, premium materials and an effortlessly relaxed atmosphere.
Indoor-outdoor flow, stone, matte finishes
Location-specific design
Everything you need — from concept to completion.
Concept & Design
Property & floor plan analysis
Interior design concept
Colour, light & material concept (moodboard / style guide)
Decoration, textiles & accessories direction
Guest comfort details
Style direction matched to location and target guest
The scope of each project is planned individually for your property. You can start with a remote concept only, or have the full journey supported through to final styling and professional photography.
Implementation & Presentation
Detailed shopping list of furniture and products
Placement plan for furniture and accessories
Remote consulting via video and email
Implementation support
Final on-site styling
Professional real estate photography for listings, website and marketing
Our process
From first conversation to finished property.
A clear, structured process — so you always know where we are and what comes next. No surprises, no guesswork.
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01 Initial Consultation & Goal Setting
We clarify the property, location, budget, target guest, style direction and whether the project will be remote or on-site.
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02 Property Analysis
Analysis of photos, floor plan, existing furniture, light, spatial feel, usage patterns and the full potential of the property.
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03 Research & Positioning
Research into the region, guest expectations, the rental market, style direction and meaningful differentiation for your property.
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04 Concept Development
Moodboard, colour palette, materials, furniture direction, lighting mood, textiles and atmosphere are all defined and presented.
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05 Shopping List & Placement Plan
Specific product selection, budget priorities and a precise placement plan for furniture, lighting, textiles and accessories.
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06 Styling, Implementation & Photography
Remote support or final on-site styling with professional real estate photography for listings and marketing.
Design & Photography — One Hand
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Design & Photography — One Hand 〰️
Design & Photography — One Hand
With vacation properties, the photos often decide everything. That's why it's such an advantage when interior design, final styling and professional real estate photography are considered together from the very start.
I bring over 20 years of experience in architectural photography, including specialist training for Airbnb Plus and editorial work for Schöner Wohnen Home Stories. As a designer, I always consider how a space will photograph — layout, light, perspective, materials, textiles, colour and the small details that make a listing look premium, inviting and click-worthy.
Designer und Photographer Valerie Schöneich
Two paths to your finished property.
Remote is the natural starting point for more distant properties. The strongest result happens on-site, when final styling and professional photography come together.
01
Remote Design Concept
from €1,200 / project
For owners who want to implement themselves, or whose property is further away.
Analysis of photos, videos and floor plan
Target guest assessment and positioning
Moodboard and style direction — colour & material concept
Furniture and decoration direction
Detailed shopping list
Placement plan for furniture and accessories
Video / email consulting for implementation
Not included: furniture, decoration, trades and implementation costs.
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On-Site Styling & Photography
from €4,900 / project
Recommended for owners who want a fully styled, professionally photographed property ready to list.
Design concept and preparation — remote
Shopping list and placement plan
Pre-implementation review and sign-off
Final on-site styling
Detail corrections room by room
Professional real estate photography
Full image set for listings, website and marketing
Travel and accommodation costs additional. Exact scope depends on property size, location, number of rooms and level of involvement.
After your initial consultation, you'll receive a tailored proposal based on your property, scope and location.
Ready to get started?
Let's turn your property into a place guests remember.
Fill in a few details about your project and I'll get back to you within 48 hours. No obligation — just an honest conversation about your property and what's possible.